Coach Holiday - Supplemental Content

The more, the merrier.

In addition to assisting with Coach’s major tentpole holiday moment, I play scriptwriter for some of the modular one-offs we deploy during the sustain phases of the campaign. Here we can get a bit weirder, referencing Oprah, children’s toy commercials, and my favorite, Mean Girls.

These assets would appear on YouTube, on social, and frequently showed up on site and email as well as little moments of surprise and delight during our content-packed holiday season.

• Senior Copy Manager: Jon Roth

• Director, Creative Content: Lance Gorton

• Design Director, Creative Studio: Angela Heifner

• Senior Director, Concept and Editorial: Emma Ciufo

• Deputy VP, Creative Content: Jonathan Bailey

• Global VP, Copy and Editorial: Melissa Dick